Remaining posts are humblebrags about promotions, which analysts note have been AI-generated since long before AI existed.
Pictured: nothing. See caption in placeholder. This is, itself, 60% of a LinkedIn post.
A new industry report has confirmed what most users already suspected while scrolling past their third “I asked ChatGPT to roast my resume and I’m SHOOK 🧵” post of the morning: the overwhelming majority of LinkedIn content is now either written by AI, or written by a human explaining, at length, how transformative it was to have AI write something for them.
“We were expecting the number to be high,” said the report’s lead analyst, “but we did not anticipate that the entire platform would essentially become a closed loop — content generated by a language model, about the experience of using a language model, liked by bots optimizing for engagement, commented on by other bots saying ‘This resonates 🙌,’ with zero humans present at any stage of the transaction.”
The report identifies several now-endemic subgenres, including the “I was skeptical about AI until [vague personal tragedy], and now I use it for everything” post, the seven-bullet-point “Here’s what nobody tells you about [industry]” post, and the increasingly popular “I let AI run my LinkedIn for a week and here’s what happened” post, which is itself typically written by AI, about AI, running the account it is currently posting from.
“I skimmed the vibe.”
One marketing director, who has posted daily about “authentic leadership” using a tone-matching tool trained on her own previous posts, said she was “genuinely moved” by a caption generated for her, before clarifying she meant moved in the sense that “it performed well,” not moved in the sense of feeling something. Asked if she’d read the post before publishing it, she said, “I skimmed the vibe.”
Analysts note the remaining content — job announcements, “humbled and grateful” promotion posts, and photos of conference lanyards — is technically human-written, but caution this may only be because no model has yet been trained to sound quite that insincere on purpose.
The report closes by noting that LinkedIn’s own comment-suggestion feature, which recommends replies like “Great insight!” and “Love this take,” was used to generate 22% of all engagement on the platform this quarter, meaning a meaningful share of LinkedIn’s “conversation” is now, functionally, one AI complimenting another AI in front of a human who has already closed the tab.